Bonhams to Auction Chrysler-Ghia Concepts as well as More

When it pertains to American cars and trucks of the 1950s, few developers are mentioned in the very same breath as Virgil Exner. As Chrysler Corporation’s chief developer from the 1950s, he drew the business from its stick-in-the-mud online reputation with 1955’s Forward Look, then followed it up with a 1957 revamp that turned the market on its side as well as, specifically, made General Motors envious to no end.

chrysler, Bonhams to Auction Chrysler-Ghia Concepts and More, ClassicCars.com Journal

Chrysler’s style expertise additionally was shown by several Exner-designed show cars, particularly those originating from Carrozzeria Ghia. Many were one-offs, though a number of from the very early 1950s were integrated in extremely small numbers. Among those one-offs, a 1957 Chrysler Ghia Super Dart 400, will have the possibility to change caretakers at Bonhams in January 2023.

chrysler, Bonhams to Auction Chrysler-Ghia Concepts and More, ClassicCars.com Journal

The Super Dart 400 was based upon the 1956 Chrysler Dart reveal car (which was subsequently reconfigured as the Diablo ). The following version year, a Chrysler 300-C framework was shipped to Turin to come to be the Super Dart 400, furnished with 400-horsepower 392 Hemi (ten greater than the leading engine readily available for the 300-C). The fascinating part of the history of this car really comes after that, as the vehicle was displayed about by Dual-Motors of Dual-Ghia fame. In 1958, the Super Dart 400 was after that offered to a rich private individual to the tune of $15,000, with this gentleman driving it for 38,000 miles over 19 years. Today, the Super Dart 400 preserves its original paint, chrome as well as furniture, a wonderful item of 1950s American design and Italian coachwork.

chrysler, Bonhams to Auction Chrysler-Ghia Concepts and More, ClassicCars.com Journal

Dual-Motors, obviously, built a handful of luxury crossbreed convertibles based on the Dodge 1955 Firebomb by Ghia. Produced from 1956-58, the 117 vehicles(plus two coupes)were popular with the Jet Set, with an additional Ghia-based car adhering to for 1960-62: the Ghia L6.4, a sleek hybrid deluxe sports car that brought the design of the previous-generation automobile right into the 1960s. For $13,000, a customer would obtain a coach-built Italian sports car with a 335-horsepower Chrysler 383 V8 (rated 10 horses higher than the supply engine) and difference in spades. Remarkably, cooling was optional.

chrysler, Bonhams to Auction Chrysler-Ghia Concepts and More, ClassicCars.com Journal

This specific instance includes the supply headlight/parking light configuration but, if you read on-line photos, you may capture among the 8 out of 26 autos changed by Barris Kustom Industries with European-style fronts lights.

chrysler, Bonhams to Auction Chrysler-Ghia Concepts and More, ClassicCars.com Journal

The third Ghia car readied to hit the block at Bonhams is just one of those handful of Chrysler Ghia cars and trucks that were built in limited amounts, this one the 1954 GT-1 Coupé. Based upon a 125.5-inch wheelbase New Yorker chassis and powered by a 235-horsepower 331 Hemi and PowerFlite automatic. The tale goes that the 1952 Chrysler Special by Ghia motivated a one-off for C.B. Thomas, President of Chrysler’s export department. That subsequently resulted in the limited-edition variations of that and also the GS-1. This certain GS-1 is a triple Pebble Beach Concours d’Elegance individual as well as it, along with the Ghia L6.4 and also the Super Dart 400 over, will be auctioned as component of the John White Ramshead Collection by Bonhams in January.

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Classic Automobile Ads: Chrysler LeBaron

1979 LeBaron Town & Country

Until the Cordoba came in 1975, the Chrysler brand had marketed just huge cars and trucks in the U.S. A struck with monied midsize automobile shoppers, the Cordoba offered the near-luxury brand an entry into the midsize market, and also the perfect feedback to climbing gas costs along with pesky car-payment swelling rising cost of living.

1941 Chrysler Thunderbolt Concept

 

1941 Chrysler Thunderbolt Concept Popular as the Cordoba was, it was used just as a sports car, and also it had not been precisely budget-friendly. To expand the brand name’s charm, Chrysler rolled out a family of midsize offerings, valued rather below the Cordoba, and a lot more in accordance with offerings from Oldsmobile and Mercury. Referred to as LeBaron, the brand-new Chryslers showed up for 1977 and also considerably broadened the brand name’s appeal. Why LeBaron? Chrysler had a variety of heritage names it could have put on its new line of midsize cars, where did Lebaron come from?

Folks accustomed to Imperial– which from time-to-time was a stand-along brand name, as well as at various other times a Chrysler model– will certainly remember that the LeBaron tag was regularly consisted of as component the marque’s design names. Look into the Imperial advertisements below for an example of the usage.

As for LeBaron, the name comes from a deluxe trainer contractor developed back in 1920. The well-regarded layout and construction home was known for its collaborate with such costs vehicle contractors as Duesenberg, Cadillac, along with Chrysler. LeBaron, possibly most famously, developed the striking Chrysler Thunderbolt idea vehicle which debuted for 1941.

Collected here are a variety of Chrysler and Imperial print advertisements featuring LeBaron versions. Tell us what you believe by leaving a remark down below.

Much more vintage car advertisements

1957 Imperial LeBaron

1957 Imperial LeBaron

 

1957 Imperial LeBaron Ad Pentastar Madness! A Gallery of Classic Chrysler Ads 1967 Imperial LeBaron 1967 Imperial LeBaron Advertisement Coastal Drive Madness! A Gallery of Ads Featuring Cars at the Ocean 1977 LeBaron 1977 LeBaron Advertisement 2022 Detroit Auto Show: 2023 Chrysler 300C 1977 LeBaron 1977 LeBaron Ad(Canada)

Mainstream Mainstay: 1977-1995 Chrysler LeBaron

1979 LeBaron Town & & Country1979 Chrysler LeBaron Town & Country

 

1979 LeBaron Town & Country Advertisement

(Canada)Classic Car Ads: Station Wagons of 1979 1982 LeBaron Town & Country 1982 LeBaron Town & Country Ad Vintage Car Ads: Luxury Cars of 1985 1987 LeBaron GTS 1987 LeBaron GTS Ad Vintage Car Ads: Sedans of 1980 1988 LeBaron

 

1988 LeBaron

1992 Chrysler LeBaron

 

Ad

 

Forgotten Concept: Chrysler LeBaron Turbine 1992 LeBaron 1992 LeBaron Advertisement Pay attention to the Car Stuff Podcast Chrysler LeBaron Gallery Click below for enlarged images. Mainstream Mainstay: 1977-1995 Chrysler LeBaron Vehicle Stuff Podcast Created by: Tom Appel on October 25, 2022.